A+E signs up ad sales house for History Hungary

Posted by On 1:38 PM

A+E signs up ad sales house for History Hungary

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A+E signs up ad sales house for History Hungary

  • Written by DTVE Reporter

A+E Networks has signed up an ad sales house to sell spot sales and sponsorship on the Hungarian version of its History channel.

A+E has partnered with local provider R-time to deliver ad sales on the channel. According to the channel provider, History Hungary now reaches over 1.7 million viewers on a monthly basis, up 50% on last year.

Hungarians watch History for an average of 42 minutes per day, which A+E says is longer than any other competitor factual channel. History is currently available in Hungary through major operators RCS & RDS, UPC, UPC Direct and Magyar Telekom.

Izabella Wiley, general manager CEE at A+E Networks, said: “Hungary is one of the most important markets for us in the Central and Eastern Europe region. Over the past 12 months, History Hungary has gained significant m arket share in viewership and in advertising revenue. We’re confident that together with R-time we will match our creative and commercial aspirations for History, which is the leading factual entertainment brand in the region.”

Gergely Dudás, managing director of R-time, adds: “History has been growing rapidly in the last few months and we are proud to have been selected by A+E Networks as their ad-sales partner. Thanks to its young viewers with high purchasing power, from advertisers’ perspective History holds very attractive demographics on the TV market. These audiences naturally fit to R-time channel portfolio.’’

Tags: A&E Networks, History, Hungary




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Source: Google News Hungary | Netizen 24 Hungary

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